Why a Connected Campus Matters for Your College or University

January 30, 2018 Joe Garecht

When it comes to technological systems at most institutions of higher education, departments and programs operate in silos.  The development office runs one database / relationship management system, academic offices use another system, and the sports program uses a third solution.  There’s no connectivity between the software systems, which leads to frustrating overlap for staff, donors, students and alumni.

Now, more than ever, colleges and universities need to streamline their systems and offer the best possible constituent services in order to remain competitive.  Building a connected campus by moving to complementary, cloud-based systems is a smart move, and one that will pay dividends for years to come.  Here are three of the many reasons why a connected campus matters for your school:

#1 – Streamline and Analyze Data Across Programs

Using one single software solution or a system of programs that work together to accomplish your goals will allow you school to offer a single stream of data to your faculty, staff, and administrators.  Likewise, streamlining your data into one resource will provide you the ability to easily and effectively analyze data across programs.  You’ll know how alumni communications affect enrollment in legacy segments, how donors’ family members perform in academic and sports programs, and how social media engagement alters sports tickets sales.

#2 – Provide Seamless Constituent Touchpoints

Your school has multiple constituencies: students, families, alumni, donors, faculty, staff, etc.  Building a connected campus will allow you to provide seamless communications and touchpoints to your various constituents.  Have alumni that are both donors as well as parents of current students?  With a connected campus, you’ll be able to draw data from development, alumni, and current student records to provide a consistent message to donors across various segments.

#3 – Save Time and Money for Your School

One of the biggest advantages to building a connected campus is the opportunity to save time and money for your institution.  Having all of your data available across departments will allow you to avoid wasting time researching and analyzing numerous lists and data sets.  Likewise, being able to run reports that aggregate various databases will help you increase your return on investment while at the same time reducing the stress and hassle on your faculty and staff.

There are lots more benefits to building a connected campus.  If you’d like to learn all the reasons why a connected campus makes sense for your school… as well as a simple, step-by-step plan for moving towards connectivity, then I invite you to register here and join me and the experts at Blackbaud for our next info-packed webinar “A Higher Education Institution’s Path to a Connected Campus” on Thursday, February 15th .

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