npENGAGE

Nonprofit thought-leadership and trends

  • How Salem State University Launched Its First Ever Giving Day

    How Salem State University Launched Its First Ever Giving Day

    “We had been struggling with Giving Tuesday for a number of years, and our leadership just kept coming back to …

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  • Giving Days Down Under: Five Key Steps for a Successful #GivingDay

    Giving Days Down Under: Five Key Steps for a Successful #GivingDay

    At this point, nearly every university in the US has run or is considering starting a giving day. Of course, …

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  • It’s Time to Get Ready for Giving Tuesday!

    It’s Time to Get Ready for Giving Tuesday!

    In this strange fundraising climate, here’s a trend we can all appreciate: Now in its seventh year, #GivingTuesday donations continue …

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  • 3 Ways to Digitally Transform Stewardship in Higher Education

    3 Ways to Digitally Transform Stewardship in Higher Education

    This article is part of the bbcon 2018 Speaker Series on npENGAGE. Get a taste of the 250+ sessions that will help …

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  • Giving Tuesday: 5 Steps to Create a Stellar Campaign

    Giving Tuesday: 5 Steps to Create a Stellar Campaign

    As we consider how to continue the trend of double-digit growth on Giving Tuesday, it’s important to take a look at what steps and strategies make for a truly successful campaign.

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  • Driving CSR Impact & Innovation: 5 Key Takeaways from the 2018 Social Innovation Summit

    Driving CSR Impact & Innovation: 5 Key Takeaways from the 2018 Social Innovation Summit

    Innovation. A word that drums up excitement, and thoughts of positive change for the future. The aptly named Social Innovation …

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  • Insights from Giving USA 2018: Charitable Giving Growth & Trends

    Insights from Giving USA 2018: Charitable Giving Growth & Trends

    Charitable Giving Continued to Grow in 2017 According to Giving USA, individuals, estates, corporations, and foundations donated an estimated $410.02 …

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  • Making Video Work Harder for Your Mission: Awareness

    Making Video Work Harder for Your Mission: Awareness

    The charge is clear – video is taking over the digital world.   By 2019, global consumer Internet video traffic will …

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  • Five Simple Hacks You Can Do Today to Boost Response to Your Email Campaigns

    Five Simple Hacks You Can Do Today to Boost Response to Your Email Campaigns

    Let me start by apologizing.  One of the reasons that email fundraising sucks is because of people like me.  When I was new …

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  • Leveraging Crowdfunding Technology for Cause Marketing

    Leveraging Crowdfunding Technology for Cause Marketing

    During this time of deep societal shifts and growing consciousness about political, social and environmental issues, corporations have been trying …

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  • Four Ways to Empower Your Nonprofit Board for Success

    Four Ways to Empower Your Nonprofit Board for Success

    Nonprofits could not achieve their goals without the collective manpower and connections of their board members. Yet, with the average board consisting of 16 individuals – …

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  • Mid-Year Appeals: Boost Fundraising in the Second Biggest Giving Month of the Year!

    Mid-Year Appeals: Boost Fundraising in the Second Biggest Giving Month of the Year!

    June is upon us, and it’s time to create your mid-year appeal! Organizations large and small should capitalize on this opportunity. A mid-year appeal is powerful and creates additional exposure...

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  • Why Data Health Means Mission Health

    Why Data Health Means Mission Health

    To approach the topic of data health at nonprofits, I like to start by talking about something that isn’t data …

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  • The Tension of Privacy & Personalization

    The Tension of Privacy & Personalization

    *This blog post is for informational purposes only and is not intended to be legal advice. Please consult your legal …

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  • Creating the Perfect Volunteer Recruitment Page (& Starting a Great Relationship)

    Creating the Perfect Volunteer Recruitment Page (& Starting a Great Relationship)

    “It’s not me.  It’s you.”  No, it’s not a bad breakup.  In fact, it’s just the opposite – the beginning …

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  • The Power of Data to Free Women and Girls

    The Power of Data to Free Women and Girls

    How can communities around the world take bigger, bolder steps to free millions of women, men and children to live …

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  • Leveraging Petitions for Online Fundraising

    Leveraging Petitions for Online Fundraising

    It’s hard to get people’s attention these days. Inboxes are chock-full of appeals from retailers, political candidates, and other nonprofit …

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  • The Keys to Successful Nonprofit Digital Teams

    The Keys to Successful Nonprofit Digital Teams

    Earlier this year I released the 2018 Nonprofit Digital Teams Report in partnership with Jason Mogus, principal consultant at NetChange …

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  • Is Your Online Donation Form Turning Off Donors?

    Is Your Online Donation Form Turning Off Donors?

    If there is one thing that is almost entirely unique to the world of nonprofit websites (compared to the for-profit …

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  • What Nonprofits Need to Know About the Tax Cuts and Jobs Act

    What Nonprofits Need to Know About the Tax Cuts and Jobs Act

    *Editors note: This article is an effort by our guest contributor to provide additional clarity around the new U.S. tax …

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